Units that run more than one campaign a year have, on average, 20 percent more members! That’s because potential members have more opportunities to say “yes” to becoming a member. Here are some facts:

1) Nationwide, approximately 18 percent of PTA^® members join in January and February.

2) Running membership campaigns more frequently helps remind our members (and potential members) that membership is everyone’s business, especially if you weave   membership into programs, activities, and general PTA work, too.

3) The months of January and February are not too late for parents to make a real impact in the current school year. Plus, those who join PTA in January and February will be ready to renew their membership the following school year.

4) One way to spice up your membership campaign is to participate in the Jamba Juice School Appreciation Program and get members new and old to help you earn funds for your units (where available).

This January and February, National PTA is reprising the membership campaign theme “New Year… New Opportunities.” The theme plays on our optimism that the new year brings new opportunities to improve ourselves, our lives, and the world around us. For adults, the world in which they want to make a difference is largely defined by children and children’s success. We encourage you to ask parents, relatives, and friends to make it their number one resolution to be more involved in the education of their children. It’s a resolution they’ll want to keep, and they can easily do so by joining PTA.

Campaign materials and tips are online at PTA.org/January.